Choni Beigel

A two-sided commerce and fulfillment marketplace orchestrating software, payments, manufacturing, and global logistics across vendors, external customers, and internal operations.

• •Owned major product areas end-to-end, from discovery and strategy through execution, launch, and iteration.
• •Worked hands-on with engineers and designers to write specs, review user flows, and make real-time product decisions.
• •Designed and shipped core user journeys including onboarding, purchasing flows, dashboards, and internal admin tooling.
• •Led roadmap planning and prioritization in a fast-moving, ambiguous environment, balancing user needs, business goals, and technical constraints.
• •Built complex workflows for payments, fulfillment, and exception handling, using operational constraints to directly inform product decisions.
• •Scaled to 100+ partners and 1,500+ fulfilled orders with measurable repeat usage and product-market fit, achieved without paid acquisition.
• •Collaborated directly with leadership on positioning, pricing, and go-to-market strategy.
• •Ran growth experiments and funnel analysis using GA4, GTM and A/B testing frameworks to inform product and conversion decisions.

• •Led product discovery, user research, and prototyping for a modular, chat-based task management platform for operational teams.
• •Designed core workflows, interaction models, and MVP architecture; worked closely with engineering to deliver and iterate.
• •Translated product requirements into clear specifications for engineering delivery.
• •Contributed to pre-seed fundraising and strategic planning through the MIT DesignX and Techstars ecosystem.

• •Led UX/UI strategy across multiple SaaS and adtech products serving large-scale customer bases.
• •Defined product requirements and technical specifications for engineering teams.
• •Ran experimentation programs including A/B testing, CSAT, and NPS to inform product decisions.
• •Led a full platform redesign, rebuilding onboarding, navigation, and dashboard flows based on customer success and sales insights, contributing to 25% MAU growth.