Choni Beigel

Built and operated a two-sided commerce platform connecting artists and collectors around a physical hardware product I designed and manufactured, combining software, payments, manufacturing, and global logistics into a single ecosystem.

• Built end-to-end product infrastructure connecting e-commerce, payments, manufacturing, and global fulfillment into a single operational system.
• Shipped core marketplace features including onboarding, purchasing flows, collector dashboards, and internal admin tools.
• Owned commercial strategy: pricing decisions, partner acquisition, and competitive positioning, growing to 100+ partners and 1,500+ fulfilled orders globally.
• Defined product strategy and core user journeys, collaborating directly with contract engineers to ship and iterate rapidly.
• Built and queried operational data (Supabase/SQL) to track retention, churn, and fulfillment performance, using insights to drive product and pricing decisions.
• Achieved 2.7 artworks purchased per collector and 6.4× GMV per supply acquisition cost, demonstrating repeat purchase behavior and capital-efficient growth without paid acquisition.
• Built and iterated using AI-native development tools (Cursor, Claude Code).

Built a modular chat-based task management platform for operational teams. Led product discovery, user research, and engineering collaboration from concept through early product iterations.

Owned product requirements, experimentation strategy, and platform metrics across multiple SaaS and adtech products serving global enterprise customers.

• Defined product requirements and technical specifications for engineering teams.
• Ran experimentation programs using A/B testing, CSAT, and NPS, translating findings into prioritization decisions.
• Led platform redesign (onboarding, navigation, dashboards) contributing to 25% growth in monthly active users.