Choni Beigel
Founder & Product Builder
Launched marketplace and platform products from zero to production. Hands-on with engineers, close to users, focused on shipping things that actually work.
Currently open to product roles · Tel Aviv / Remote
Understand reality
People, behavior, money, tools, constraints, edge cases.
Define the outcome
What behavior should exist if this works. Who it impacts. What success looks like over time.
Find the path
Test assumptions, observe behavior, adjust until something real works.
Systemize what works
Design rules, flows, and interfaces that make it repeatable without constant effort.
Repeat
As the system grows, new behaviors and constraints appear. Reassess, adjust, and widen the road.
Experience
Street Collector (2023 – Present)
Built product systems for a two-sided commerce and fulfillment platform. Owned growth strategy, retention mechanics, financial infrastructure, and global logistics.
Savy - MIT DesignX OGS Fellow · Techstars (2021 – 2022)
Co-founded and served as CEO of Savy, a modular task-management platform. Led product discovery, strategy, early validation, and team formation within the MIT DesignX accelerator.
Adcore (2019 – 2021)
Led brand, platform UX, and digital strategy for a global adtech company during IPO preparation.
What I'm looking for
Product roles where I can own commercial outcomes, dig into data, and work directly with engineers to ship fast. Strong fit for two-sided systems, growth mechanics, and 0→1 or scaling environments. I care about the work, not the title. Open to Tel Aviv, remote, or hybrid.
Building something complex? Let's talk.
Or email directly at chonibe@gmail.com